Hadallo Shirojyun “Hikuppuru” Whitening Lotion (Moist) – Japanese Hydrating

Discover the secret to Japanese “透明感” (translucent skin) with the Hadallo Shirojyun “Hikuppuru” Whitening Lotion in the Moist Type. This cult-favorite hydrating toner is specifically formulated to tackle dullness and uneven tone while delivering deep, lasting moisture for a plump, dewy, and radiant complexion.

The name “Hikuppuru” (meaning “to pull” or “stretch”) refers to its rich, slightly viscous texture that glides smoothly over skin, creating a hydrating film that locks in moisture and visibly improves elasticity. Powered by a blend of Japanese botanicals and advanced brightening agents, it works to gently fade the appearance of dark spots and prevent melanin overproduction caused by sun exposure.

Key Benefits & Features:

• Multi-Action Brightening: Formulated with effective ingredients like Tranexamic Acid and Vitamin C derivatives to inhibit melanin production, reduce the appearance of sun spots and post-acne marks, and promote an overall luminous, even skin tone.

• Intense Hydration & Plumping: The “しっとりタイプ” (Moist Type) features a richer texture with hyaluronic acid and ceramides. It penetrates deeply to quench dryness, reinforce the skin’s moisture barrier, and leave skin feeling incredibly soft, supple, and bouncy.

• Improves Skin Texture & Elasticity: The unique, slightly elastic lotion formula provides a smoothing effect, helping to refine pores and improve skin’s firmness over time for a smoother, more youthful appearance.

• Gentle & Soothing: Free from harsh additives like colorants, mineral oil, and alcohol (ethanol), making it suitable for sensitive skin types. It calms the skin while delivering effective treatment.

• Essential Japanese Skincare Step: Use daily after cleansing as the foundational “lotions” step in the Japanese multi-step routine. Apply with hands or a cotton pad to prep and nourish skin, ensuring better absorption of subsequent serums and moisturizers.